The effect of Supply Chain Management on Competitive Advantage: COVID-19

Companies try to create robust supply chains that allow them to bring their products to market faster, more efficiently, and more affordable than their competitors. However, due to the crisis repercussions, many companies faced many challenges to maintain their revenues and enhance their competitive positions, by gaining a competitive advantage and sustaining them for the longest possible period. However, this paper aims to investigate the moderating role of talent management processes between supply chain and competitive advantage in light of COVID-19. a survey questionnaire was used, which was constructed according to sources related to supply chains in the context of Jordanian industrial companies. Moreover, this paper is characterized by recognizing the role that supply chain management plays in achieving competitive advantage, and the modified role of talent management. Contributions were made to decision makers about taking advantage of the benefits of supply chain management in achieving competitive advantage and the need to more focus on talent management.