The Proposed Method of Measuring How Mixed Reality Can Affect the Enhancement of the User Experience

The rapid development of technology and the acceptance of augmented reality (AR) and mixed reality (MR) opens a new chapter in human behavior. AR & MR is changing how we walk, interact with other people, and live in physical and digital worlds. The line between the two worlds is becoming increasingly blurred. With a wide range of possibilities, the potential of AR & MR to create new value for a person lies in its ability to create an enhanced personalized user experience in different aspects of human life. This paper proposes the methodology of measuring the extent of mixed reality influence on the user experience enhancement for the museum visitors. It measures the visitor’s emotion type and level of emotional intensity during the artwork observation. Microsoft Kinect is used as a measurement device to determine emotion type and level of emotional intensity. Microsoft HoloLens will guide a visitor through the correct sequence of steps and ensure that all parts of artworks are visited in the correct order. The high precision of measurements obtained by Kinect and HoloLens make all measurements highly objective.