Evolutionary Game Analysis of Agricultural E-commerce Model based on F2B2C Mode

This paper explores the feasibility of F2B2C mode for new agricultural business entity, small-scale agricultural producers and consumers, builds an evolutionary game model for the two-sided market, analyzes the evolution process and stable trend of game-agent under dual relationship, and verifies the accuracy of game analysis results by MATLAB simulation. Finally, it is concluded that the implementation of F2B2C mode has strong feasibility under certain circumstances, which further lays a foundation for the feasibility of "Internet + ecological chain agriculture" model.