The use of social media by entrepreneurial and small firms: systematic literature review

Entrepreneurs and small business owners are converting their services into the current era of social media development to keep up with changes in modern styles by using social media as the primary channel for marketing, sales, and advertising. Entrepreneurs and small businesses must also be able to adapt and gain a competitive edge in today’s highly competitive business environment. The purpose of this study is to review the literature on the use of social media by entrepreneurs and small business owners in the Small and Medium-Sized Enterprises (SMEs) sector. As a result of the systematic literature review conducted through the study, entrepreneurs and small businesses will gain a competitive advantage by using social media effectively. Entrepreneurs with a high level of self-efficacy are likely to use social media effectively. As a result of this study, we found that increasing company value, supporting social entrepreneurship, and implementing social change programs are all effective ways to promote corporate social responsibility.