Current Situation and Countermeasures of Poverty Alleviation through County E-commerce under the New Media Environment

With the rapid development of China's Internet economy, the transaction scale of e-commerce is growing rapidly, and the proportion of e-commerce in the total sales volume of social consumer goods is constantly increasing. This paper mainly analyzes and studies the current situation and countermeasures of poverty alleviation through county e-commerce under the new media environment. This paper uses the questionnaire survey method to investigate the specific situation of poverty alleviation through e-commerce in rural areas of a county. The main problems of poverty alleviation of e-commerce in an online county are as follows: backward infrastructure, difficulty in supporting the development of e-commerce, poor households' lack of self-consciousness, severe shortage of e-commerce talents, and imperfect e-commerce service system. Finally according to the existing problems of a county and combined with the local characteristics to improve the e-commerce poverty alleviation countermeasures.