Who will Trust my Digital Twin? Maybe a Clerk in a Brick and Mortar Fashion Shop

Digital Twin (DT) models mirror the life of physical entities and are adopted to optimize several industrial processes. Although well-established in the industrial fields, one of the most exciting examples of where DTs may be employed is in the MetaVerse, with Human Digital Twins (HDTs). We present a preliminary study that examines the efficacy of HDT-human interactions in the context of a fashion shop. Based on the results obtained involving thirty-two participants in our experiments, we begin a discussion related to the pros and cons of this approach on x-commerce.