Artificial Intelligence for Advertising and Media: Machine Learning and Neural Networks

Artificial intelligence has came to change the way we live, interact with technology, and the world of Advertising and media is no exception. In this paper we take a look of some of the many ways artificial intelligence impacted advertisng and the benefits it gave not only to advertisers and marketers, but to conusmers as well. The paper investigates the neural networks implementation and reveals the essential technological solutions that help to achieve the purposes of market promotion through various models of interaction such as augmented reality showcases and out of home advertising.