Blockchain Platforms as a Tool for Resolving Contradictions in the Labor Market and Improving the Interaction of the Applicant and Employer

The article provides a comparative analysis of blockchain platforms for creation, storage and trusted access to personalized documents for labor market participants. A project is discussed for creating reputation tokens as a crypto-currency of public trust, or as NFT, unique non-fungible assets of brand competency certificates. The paper investigates a number of problems arising in the interaction of employers and applicants, in particular, cybersecurity and reliability of certification, security of data and information flows, reconciliation of information about real work experience and obtained qualifications with employers' requests. The problems of the younger generation in the search for work and obtaining the desired positions are noted, i.e., the lack of data on competencies acquired, portfolio, previous experience. The blockchain platforms can help with solving tasks of HR service in the search and selection of candidates. The digitalization of social and economic life in Russia, in particular, labor market, is influenced with the cultural inertia and chasm of confidence between individuals, organizations and public administrations, the advantages of the use of blockchain technologies opens up in the field of recruiting and building a career path are shown on the basis of the enhancement of the mutual trust within the networks of distributed ledgers.