An Optimization Methods of Government Website Based on Search Engine

Government website is not only an important bridge for the government to maintain close contact with the people under the condition of information, but also an important platform for the government to perform its duties in the network era. As the service terminal of e-government, it is an important channel to disclose government information, serve the public and enterprises and promote public participation. On this basis, a government website optimization method based on search engine is proposed. After defining government website service business and designing government website column services, the thesis optimizes government website analysis methods and service requirements, optimizes search engine content, and calculates website browsing probability based on search engine PR algorithm. Taking the government websites of Guangdong-Hong Kong-Macao Greater Bay Area as the research object, the optimization effect is verified. Experiments show that the website optimization method can effectively improve the daily traffic of the website, and the growth rate of FAQ and PV value has more advantages than the traditional method.