Solutions for Closing Usage Gap in Rural Areas in West Africa

Bridging the digital gap in general, and the rural usage gap in particular, has been a significant concern for the telephony industry for years. This study examines the key factors in telephony adoption by non-subscriber in West Africa. To do this, we used a quantitative approach using the structural equation model. We collected data in two representative West African countries: Nigeria and Guinea Conakry. On a global population of 620 people, 204 did not own a mobile phone. Analysis of the data collected from this 204 non-subscriber showed that the key factors driving future technology adoption are attitude, social influence, perceived usefulness, and perceived ease of use the demographic factor of gender moderates these factors.