The Guidelines for Evaluating the Production of Agricultural Innovation Research and Transfer to Industry of Maejo University

For the technology extension process to commercialization, technology readiness assessment is critical for increasing awareness and understanding as well as the level of knowledge that technology owners can implement. Therefore, to provide the guidelines for evaluating the production of agricultural innovation research and technology transfer of Maejo University, the right tools are needed for the technology of the university that is an agricultural university. The objective was to identify the problem and present the development of Agriculture-Technology Readiness Level (AG-TRL) to meet the appropriate requirements for evaluating agricultural research productivity at Maejo University, and to be able to evaluate the research agency's technology to find ways to manage and adjust the technology transfer process that is appropriate for the context of universities with agricultural knowledge. This research uses Technology Readiness Level (TRL) to be applied in conjunction with Double Diamond Model, find the needs of technology users and experts, collect demand data, and analyze the problems of Technology Readiness Level: TRL. The results showed that the original Technology Readiness Level (TRL) used by the agency was mainly suitable for engineering technology, with the need to assess agricultural readiness, technology owners and experts needing content to evaluate the market, evaluating the availability of technology transfer recipients, evaluating the availability of technology owners (universities), respectively.