Augmented Reality and Speech Control from Automobile Showcasing

Augmented Reality (AR) is an expanding field in marketing research and practice due to its capacity to link virtual information with the real world. Significant advances in handheld or smartphone technology have aroused people's attention towards augmented reality and resulted in a rapid development of AR applications and games. There are numerous applications of augmented reality applications such as education, medical training and designing and modeling. Voice command and speech technology has also been an important milestone of the 21^st Century allowing human interaction with devices and applications using speech recognition. It provides the users with interface solutions that do not require physically touching or pressing the buttons to perform a particular action. This paper provides an insight on the consumers' perception of and engagement with the brand that use augmented reality and voice commands for marketing and retail. It provides a comprehensive review of the augmented reality applications, along with speech recognition can be used in shopping and retail by providing the consumer with a straightforward way to shop for products from the comfort of their own home.