The Application Strategy of Computer Technology Based on Game Data in Optimal Pricing of Bundled Sales in Retail Enterprises

The enhancement of cooperation between different industries and the sharing of advanced science and technology have blurred the boundary between the service industry and the manufacturing industry, and the expansion of the manufacturing industry and the retail industry into the service industry has become more obvious. Construct the optimal pricing strategy for the product from the perspective of the retail enterprise, based on the game model, the main body includes the manufacturer, the retailer, and the consumer. The retrospective method is used to examine the retailer's optimal behavior, and then the manufacturer's optimal pricing is reversed. Model, and finally arrive at an appropriate bundling sales strategy. This paper studies the application of computer technology based on game data in the optimal pricing of retail enterprise bundling sales.