Current Situation and Optimization of the Combined Development of E-Commerce and the Rural Cultural Tourism -- Based on Big Data and Data Visualization Method

By using the data visualization analysis method, this paper makes an in-depth analysis of the current situation of integrated development of E-commerce and rural cultural tourism industry in China, analyzes the effect of e-commerce on the rural cultural tourism industry, and clarifies the factors restricting the development of rural e-commerce tourism in China at this stage. To further promote the development of higher quality of rural e-commerce tourism industry in China, it provides reference suggestions, that is, based on the e-commerce platform, build characteristic brands of rural tourism, provide sufficient transportation, communication, and talent support, and speed up the in-depth integration development of rural tourism industry chain and rural e-commerce. In addition, this paper uses the swot analysis tool, from the strengths, weaknesses, opportunities, threats, such four dimensions, and introduces the advantages and disadvantages of e-commerce in rural cultural tourism in detail. Finally, this paper, through structure design, finds that e-commerce can help the development of rural cultural tourism.