The Effect of Monthly Promotion, Gamification, User Interface Usability & Attractiveness on the Marketplace Repurchase Intention

This study aims to examine the determinant factors of e-commerce repurchase intention. The research design is a quantitative model. The sample size is 206 respondents, using purposive sampling. The respondents are Shopee e-commerce users in Indonesia. The data processing technique used is a linear regression model and processed using Statistical Package for the Social Sciences (SPSS) software for Windows version 25. The results of this study indicate that sales promotion and user interface influence consumer repurchase intention. The user interface is the variable with the most significant influence. Thus, to increase buyer visits and transactions on e-commerce, the user interface can be an essential input for developing e-commerce.