Web Usability and User Experience for Pakistani E-commerce websites

E-commerce (Electronic Commerce) is the buying and selling of items over the internet, and this technology is growing in popularity as online shopping becomes more common. The user interface and experience should be engaging to produce a customer-friendly environment. In order to understand how e-commerce website design affects customers, we examined various websites with good and bad UI/UX design. We discovered that a variety of factors have a significant impact on clients, prompting them to be hesitant about using e-commerce services. This paper examines a few novel approaches to making your website more efficient, effective, responsive, and user-friendly.