Sentiment Analysis on Telemedicine App Reviews using XGBoost Classifier

In recent years, companies have widely used sentiment analysis with machine learning classification algorithms to help business decision-making. Sentiment analysis helps evaluate customer opinions on a product in goods or services. Companies need this opinion or sentiment to improve the performance, quality of their products, and customer satisfaction. Machine learning algorithms widely used for sentiment analysis are Naive Bayes Classifier, Maximum Entropy, Decision Tree, and Support Vector Machine. In this study, we propose an approach of sentiment analysis using a very popular method, Extreme Gradient Boosting or XGBoost. XGBoost combines weak learners into an ensemble classifier to build a strong learner. This study will focus on the reviews data of the most popular telemedicine application in Indonesia, Halodoc. This study aims to examine the people’s sentiment towards telemedicine applications in Indonesia, especially during the COVID-19 pandemic. We also showed a fishbone diagram to analyze the most factors the users complained about. The data we have are imbalanced; however, XGBoost can perform well with 96.24% accuracy without performing techniques for imbalanced data.