Effectiveness of Digital Marketing Training to Scale up Micro Industries of Former Migrant Workers

Developing a village can be done through scaling up the community group industries in that village. In the last two years, the Ministry of Communication and Informatics has made efforts to increase the economy of community groups of former migrant workers in Productive Migrant Villages through digital marketing training. This study aims to measure the effectiveness of digital marketing training provided to former migrant workers in districts of Banyumas, Cilacap, Wonosobo, Tegal, and Brebes in improving individual skills and developing group-based industries. The training activity uses a 70% practice model and 30% theoretical explanation. The identification results show an increase in the average use of digital media in marketing the products of former migrant workers, which is 49.33%, and there is an increase in their knowledge showing in the average score of pre and post-test, which is 13.533. Thus, it is concluded that this training approach is effective to improve the digital marketing skills and knowledge of former Indonesian migrant workers to develop their micro group industries.