Integration of Big Data Analytics and the Cloud Environment in Harnessing Valuable Business Insights

The integration of big data analytics and the cloud computing environment has become the focus area of many businesses and organizations. The growth that is being observed in big data requires more resources to perform analytics. In the business environment, it is important to be able to generate useful insights from the data that is collected. When integrating the cloud environment, the selection made for the chosen cloud service providers as well as the cloud services would highly impact the success of a business in bringing value to the data that is collected. The medical sector, development of smart cities as well as the entertainment industries are all examples of sectors with huge generation of big data. These are also some fields that have moved into the big data cloud computing environment. The main objective of businesses and organizations is to take the data that is being generated in its final form which can bring value to their decision-making capabilities. Being able to understand the impact of migrating to cloud services, the security challenges, and the wide spectrum of cloud services to choose from would be crucial for businesses. In this paper, the integration of big data technology in the cloud computing environment is discussed critically where different cloud services and tools suitable for generating business insights and the security and privacy challenges are evaluated.