Analyzing Tourists’ Perceptions of Tourism Destinations using YouTube Comments

Tourism is an activity for individuals traveling and staying for recreation or other purposes outside the home. It is one of the world’s fastest-growing industries. In our everyday activities, social media is becoming increasingly essential. This is a useful resource for travelers to propose places. YouTube has become an enormous video information platform with the most popular social media platform. By sharing, like, commenting, and viewing the videos, users connect with them. In this article, we suggested a technique for the analysis of YouTube comments to gather travelers’ views about tourist places. Here we have utilized Latent Dirichlet Allocation (LDA) modeling to predict the subjects of selected tourist sites in Sri Lanka using YouTube video comments. By manual examination of collected subjects, we determined the perspectives of tourists towards tourist locations.