Evaluation of the Effectiveness of E-Commerce in The Digital Village Program in West Java Province

Equitable digitalization is one of the targets that the Indonesian government wants to achieve in 2023. During this pandemic, the Ministry of Communications and Informatics Republics of Indonesia (“Kominfo”) even wants to accelerate digital distribution so that all people in the village can be helped, especially in the economic field. The government in West Java Province has created a Digital Village Program which is divided into 3 categories, such as infrastructure, digital literacy, and optimizing Internet Use with IoT and E-Commerce. Digital village program in the e-commerce field is also called Talesa in collaboration with Tokopedia. The Talesa program has spread to 25 villages by building a Tokopedia Center and providing counseling for village communities in selling through e-commerce. However, after the training program has been given to village communities since 2019, the government has not taken any supervisory actions against sellers in the village. So it is not known whether the sellers are still selling in e-commerce or not. Therefore, this study aims to evaluate how Information and Communication Technology (ICT) in conducting online sales through e-commerce Tokopedia and is expected to be a recommendation to the government to improve the welfare of people living in villages. The results of the study indicate that there is an influence of the ICT infrastructure & telecom service, logistics and trade facilitation, and e-commerce platform variables on the effectiveness of the Talesa Program. Meanwhile, there is no influence on the skills development variable on the effectiveness of the Talesa Program