The Impact of Digital Marketing Media on the Household Business Sales during Covid-19 Pandemic

The covid-19 pandemic has forced many people to stay at home and changed their way to do business. However, with the advance of digital technologies, even stay-at-home women can begin their businesses from home, which can be termed as household business. The purpose of this article is to find out how these home enterprises sustain their small-scale businesses by using certain digital marketing media (Instagram, Facebook, WhatsApp, and Word of Mouth). The data were obtained from the sales reports of three household businesses in Jakarta, which specialized in selling traditional snacks such as donuts, dimsum, and spring rolls. Their sales were analyzed based on the type of digital marketing tools they were using. The results show that household businesses obtained the biggest sales by promoting through social media platform Instagram. The findings signify that social media play an important role in generating product sales.