Synergy Analysis of Marketing Service Channels in Stated Grid Jiangsu Electric Power

It has become a trend in the electricity sales business of state-owned power grid enterprises to combine service halls and online platforms (O2O mode). In this paper, firstly we analyze the multi-channel operation strategy of State Grid Jiangsu Electric Power Company Limited (hereinafter referred to as “State Grid Jiangsu”) to study how to better realize the synergistic operation of online and offline marketing channels. Secondly, we identify the advantages of the self-built channel, semi-self-built channel, and non-self-built channel in electric power professional services, information professional services, and financial professional service by combining multiple marketing channel theories. Finally, the actual operation data of State Grid Jiangsu is analyzed to derive the status of each channel operation and corresponding management strategies are formulated to improve the overall channel synergy.