Transformation of Business Technologies into Digital Platforms and Evaluation of the Effectiveness of their Application

The digital economy is one of the important components of the digital transformation of the global economy. The influence of the digital economy on all spheres of life is considered, a number of innovative digital technologies are presented that are used in modern conditions of modern business in a competitive environment. The article gave a classification of business technologies and considered their importance for the formation of digital platforms. Trends and directions of development of digital models in world practice are considered. A digital platform is an information environment that unites all market participants and simplifies their interaction using digital technologies. Modern platforms and platforms that promote different types of economic activities are transforming entire industries and different types of economic activities, thereby leading to economic growth, innovation and the development of competition. Methods for calculating the effectiveness of using digital platforms in the digital economy and society are demonstrated.