Methodology for Assessing the Appeal of the Market Segments in Merchandizing of Production Manufactured by the Enterprises of the Penitentiary System

In the work, the main steps for development of methodology for assessing of the market segments appeal related to merchandizing of production manufactured by the enterprises of penitentiary system. Often, in the process of allocating resources between production enterprises of the penal system, the problem arises of the lack of a sufficient amount of resources with the necessary parameters. The presented methodology appreciates the reference quality coefficients for the benchmarks allowing increasing reliability of the segmentation results; main economic indexes described as well as mathematical models of the segmentation process related to the outlet of produced goods with the use of borrowing mechanism. In order to solve the task of creating a system for the allocation of resources of the enterprise, a set of mathematical models of the target functions of the system developed. The importance of this complex determined by the fact that with its help it is possible to increase the efficiency of resource allocation without additional investments and in a short time. Such a system is original and effective in the conditions of production of enterprises of the penitentiary system of Russia.