The Impact of E-Transport Platforms' Gojek and Grab UI/UX Design to User Preference in Indonesia

UI/UX are the elements of an app that are experienced first-hand by the user, and is a factor in the user's engagement with the app. In Indonesia, Grab and Gojek are two main competitors in the E-hailing application market. The purpose of this paper is to determine if UI/UX is the main factor of user preference between the two apps and identify the UI/UX elements that are preferred or avoided by users in both apps by utilizing Shneiderman's rules for UI elements as a baseline. The paper will conduct a comparison to determine the usability when compared to the baseline. Survey will be conducted by giving a comparison and asking users about their preference, followed up by a questionnaire using the System Usability Scale (SUS) method that identifies and scores 10 subjective factors from the overall User Experience of each app.