Internet Enabled Transformation and Upgrading of Traditional Industries: Taking Zhejiang Province as an Example

Accelerating transformation and upgrading of traditional industries is an urgent need to achieve comprehensive, coordinated and sustainable economic and social development. However, the rapid development of the Internet industry has subverted the traditional consumption and business model, and brought huge competitive pressure to traditional enterprises. How to survive in the Internet age and how to carry out transformation and upgrading are the major problems faced by traditional enterprises at present. Under this background, as a pioneer of the Internet economy, Zhejiang Province has a responsibility to explore avenues in terms of the transformation and upgrading of traditional industries. In addition, with the prevalent of big data, cloud computing, Internet of Things, blockchain and other emerging digital technologies in current society, the deep integration of traditional industries and the Internet has gradually become a trend. Taking Zhejiang province as an example, this paper analyzes the current situation and problems of the Internet in promoting the transformation and upgrading of traditional industries, and puts forward paths of transformation and policy suggestions.