Representing innovation process models in a framework based on the control theory

This paper provides a new framework to understand how an innovation process evolves in a framework based on control theory. This framework enables us to classify innovation process models systematically and to propose the next generation innovation process models, a "market experiment model" and a "market creation model". The first, "market experiment model" is derived from an approach of control engineering, while the second, "market creation model" is derived from an interaction between firms and consumers.