Research on Innovation and Practice of School-enterprise Cooperative Education Model Based on E-commerce

Under the tide of “Internet plus” and “mass entrepreneurship and innovation”, it has higher requirements for e-commerce talents. There are some problems in the cultivation of e-commerce talents in colleges and universities, such as overemphasis on business theory, lack of practical application, a large deviation between specialty construction and social demand, etc. E-commerce talents are difficult to adapt to market needs. E-commerce is all business activities carried out based on electronic technology, with the characteristics of convenience, universality, security, integrity, and coordination. It has been applied to information access, personal communication, shopping services, virtual enterprises. Through nearly 10 years of innovation and practical research on school-enterprise collaborative education model for applied E-commerce specialty, we have created a new school-enterprise collaborative education mode of “one core, two innovation, three integration”, and established a new production-education integration mechanism of “mutual benefit and sustainable development”. With the project as the carrier, a “Trinity” talent ability promotion mode of students, school teachers, and enterprise mentors has formed to reconstruct the curriculum system with the ability training as the core.