Management of Competitive Advantages of Higher Education Institutions

The intensification of competition in domestic and foreign markets is forcing higher education institutions to look for new sources and ways to gain competitive advantage, which determine the position of universities in a competitive environment. Therefore, it is necessary to consider the field of higher education as a highly competitive market in which higher education institutions compete with each other in the same way as enterprises. In the Article competitive advantage is the study program. The synthesis of elements of Business Model Canvas and Criteria for the Study Programme Quality Evaluation defined by National Agency for Higher Education Quality Assurance (Ukraine) is offered for forming the concept of the study program. Therefore, taking into account all the elements (or partially) of the Business Model Canvas, it is possible to create a quality product – the study program, which in the future the HEI’s must promote on the market. The necessity of implementing the concept of SP for the field of 14 "Electrical Engineering" is proved.