Implementation of Marketing Tools in the Developvment of Industry 4.0

Article provides the advantages of using marketing tools for the modern enterprise in the conditions of Industry 4.0. The features and business opportunities of the most popular social networks in Ukraine are described. An empirical survey of users of the networks assessed was conducted, which revealed the factors and motives for making a purchase via the Internet. The importance of quality components of service in social networks is estimated. A mechanism for selling via social networks based on viral marketing is introduced. A viral marketing toolkit is proposed to increase the business page users.