Usage of BI Tools in Analysis of the Tomas Croatia 2019 Survey

The managers in the tourism industry, as in any other industry, rely on the data and information to support the decision-making process. The data can be generated from within the business or it can be obtained from publicly accessible databases, various research, questionnaires, and surveys. Among the most important surveys for Croatian tourism are TOMAS surveys on attitudes and expenditures of tourists. The results of these surveys provide a relevant basis for tourism management at the national and regional level. In order to provide better insight into the survey findings, the Institute for Tourism created an interactive website using Microsoft Power BI platform. This paper describes the main steps required to transform data prepared for classical statistical presentation to data suitable for the use in the data visualization software like Power BI. The specified steps can be used as the basis for a systematic approach to the preparation of the survey results for the use in the Microsoft Power BI platform.