Managing Digital Transformation in Public Administration

Important strategic area, for every country, is the functioning of its public administration. Public administration utilises appropriate results the increased efficiency and effectiveness in both public sector and private sector. Managers must organise public administration to function adequately by training quality people and by motivating employees so that they do their job well. The main goal of this paper is to point out the importance of digital transformation in the public sector. Also through the analysis of secondary data that have a primary character to position the Republic of Croatia in relation to the surrounding countries and the countries of the European Union. The results of the analysis show that additional efforts are needed to encourage the process of digital transformation, acquisition of new skills, knowledge sharing, business process management and other segments.