E-Readiness To Use Tegal City Small Medium Enterprise In The Information Technology Adoption Process Using Technology Organization Environment Model

This study aims to determine the readiness of SMEs in Tegal City in the process of adopting information technology. Measurement readiness use of information technology is essential for every business entrepreneur. It is noted that during this pandemic, sales are progressing through social media and e-commerce. Even with technology entrepreneurs can improve the quality of products or services. Researchers use technology, organization, and environment (TOE) model to be able to understand the process of information technology adoption and the factors can influence it. The object of this research is 70 respondents in Tegal City, precisely in West Tegal District by distributing questionnaires to SMEs actors. This study uses a statistical technique of partial least squares (PLS) regression to process the data that has been collected. All of the proposed hypotheses are answered, H2 and H5 get the lowest p-values are 0.301 and 0.087, thus proving that the use of information technology and government policies still needs to be improved to promote SMEs in the city of Tegal.