Research on Ecological Sports Tourism Market Development in Lanzhou based on data analysis

With the development of economy, the improvement of people's living standard and the improvement of the national fitness consciousness, Lanzhou ecological sports tourism has become the majority of tourists to Lanzhou City. The ultimate goal of ecological sports tourism is to let people return to nature, enjoy and experience the fun of sports in nature, leisure and fitness in the environment. The paper adopts literature, questionnaire, interview and field investigation based on the investigation of ecological sports tourism resources in Lanzhou, SWOT analysis was used to explore the ecological sports tourism market to realize the optimal allocation of ecological sports tourism resources.