Modeling of Key Marketing Parameters of Development of the EU Car Market and its Clusterization

The purpose of this article is to identify patterns of influence of certain factors on car sales in the European market, as well as to identify functional patterns to be able to forecast sales in the future. The subject of the research is a set of theoretical, methodological and practical aspects of the impact of market and macroeconomic indicators on car sales according to the studied factors influencing the automotive market. The mathematical forecast model and a linear regression was first develop based on the indicators in the world as a whole, and in terms of individual parts of the world or clusters. The structural of the process of decision-making and support with the developed economic-mathematical model proposed turned out to be significant with a coefficient of determination close to one, which made it possible to obtain the most adequate model for forecasting car sales in the European Union.