Research on E-sports Promotion in Terms of Cross-cultural Communication : ——Case Study of Honor of Kings' Silk Road E-sports Tournament (SRET)

From the perspective of the current scale and future cultural value, it can be predicted that e-sports will become a new model path to carry and export Chinese culture. Game developers pay more and more attention to the expression of traditional culture in game products. The combination of game product marketing and the promotion of E-sports events has a positive effect on the spread of traditional culture. In this paper, SRET of Honor of Kings is taken as an example to analyze its current dilemma in cross-cultural communication and explore the practical promotion strategy of domestic e-sports events.