Relying on multi-modal contextual cross-cultural communication ability training big data analysis

Language is a carrier of culture. In the current development of intercultural communication and intercultural communicative competence, it is necessary to effectively combine the language of intercultural communicative competence with cultural education, learn language from culture, and introduce culture into language. This article analyzes the data of cross-cultural communicative competence in a multi-modal context, explores the methods of determining multi-modal changes and cultural introduction in the training of cross-cultural communicative competence, and analyzes the effects of multi-modality in the training of cross-cultural communicative competence. The influence of cultural introduction, and finally the use of multi-modal reasonable determination and selection, is to improve the cultivation of cross-cultural communication skills.