Research on talent cultivation of digital media art major based on “integration of production and education” under the background of big data

Through the exploration of the in-depth cooperation between the digital media art major and related professional companies in personnel training, the paper analyzes the core competence of the digital media major under the needs of the industry, explores new professional characteristics with the teaching team of the industry, enterprises and colleges, and creates the unique advantages of the major, so as to promote the students to become the professional talents of the information age Art as one of the design pioneer, enhance the ability of professional and market integration. Enhance the market competitiveness of students. In addition to being systematic, the curriculum system under the perspective of industry education integration also needs to be dynamic, that is following the new requirements of industrial structure adjustment. Enterprises, industries and colleges should cooperate closely, and curriculum and practice teaching should also cooperate closely to achieve the effect of collaborative education.