Dynamics of Internet User Searches Related to "Industrial Management"

The aim of this paper is to analyze the impact of "long-tail keywords" generated based on the keyword "Industrial Management" on user searches on the Internet. Given the impact of the global 4.0 industrial revolution, trends in Internet search fall into two categories: searches in the IT&C field and searches related to the industrial development. Our research was based on the analysis of the distribution in the interest of user searches on Google of long-tail keywords related to industrial management functions, applications of industrial management in engineering, projects for industrial engineering/ industrial management; industrial management objectives, research performance in industrial management, quality control in industrial management, etc. The research was also based on the analysis of possible similarities, based on algorithms, between variants of user searches.