Industrial Convergence and Industrial Crisis: A Situational Analysis About Precision Medicine During the Covid-19 Pandemic

Convergence, and its various configurations, is an established topic in technology and innovation management literature. This article contributes to the extant literature about industrial convergence by conducting an explorative analysis of the industrial crisis caused by the Covid-19 pandemic. In this article, we aim to explore how industrial convergence affects the business dynamics of the healthcare markets. To fulfill our research purpose, we perform a qualitative study by exploring retrospectively the case study of precision medicine. Thus, we use a case study approach based on the triangulation of the multiple sources of evidence gathered. We propose a conceptual framework attesting to the continued recourse to digitalization for the need for data integration and the creation of hybrid figures within healthcare markets during the industrial crisis. This article proposes various implications for researchers and practitioners dealing with the management and development of innovation in convergent sectors.