Research on the Relationship between Students' Final Grade and Online Learning Behavior in Blended Learning Model: Taking Business Ethics and CSR course as an Example

Since 2008, traditional lectures have begun to break the wall of universities and brought a completely disruptive change in higher education. The emergence of this change has been led by an open, informal, cooperative, linked, autonomous and self-directed learning model, which is called a massive open online course (MOOC). Then the development of MOOC has further spawned a new disruptive learning model, namely blended learning. Existing research shows that blended teaching is not only widely accepted by college students, but also deeply loved by them. Compared with traditional one, blended learning has changed the teaching and learning relationship, so the learning performance evaluation standard has to be changed as well. Some evaluation systems are no longer competent. By taking a blended course namely Business Ethics and CSR as an example, this paper explores the relationship between students' online learning behavior and their final grade. It was done by tracking their online learning data and on ZhiHuiShu.com (a Chinese online learning platform) for three semesters. This study found that students' online learning behaviors, such as completion rate for watching online videos, chapter test grades after watching the videos, students' usual grades and performances of participating live classes have significant correlation with the students' final examination performances.