Exploring the Key Success Factors Contributing to Japanese Firms in Thailand Successfully

Thailand economic is open and highly dependent on foreign capital investment inflows. As of this attractiveness a large number of Japanese investment inflows set up of business subsidiaries for maximize profit in Thailand. The role of Japanese investment and their subsidiaries in Thailand has been contributing to national prosperity through financial investment inflows, enhanced local government revenue, improve national gross domestic product. This is because they can determine the success factors for making their subsidiary successfully. This study examines macro and micro successful factors adopted by international business theories. The qualitative and quantitative research methods were design to elaborate research output. The questionnaires were distributed to 450 firms across several industries and get return on 194 cases for final analysis. The finding indicated that in macro perspective "understand host country national culture and background" is the most important factor while; in micro perspective "product quality assurance" is the successful factor across several industry, particularly in automobile assembly.