The Impact of Applying Recommendation Techniques on Traditional Shopping — A Review

Recommendation systems have been a very important tool because of the large growth of the data such as movies, books, music and shopping items. It offers to online shoppers a relative recommendation. Consequently, saving time and less complication. This study investigates the possibility and the impact of applying recommendation systems on (non-online) traditional shopping to offer the only related items to the client and make the products more personalized. A full analysis has been made based on a questioner and a quality measurement indicator and showed a good impact of recommendation systems (Collaborative filter.) on traditional shopping.