Visual verification of the use of educational space as advertising medium in consideration of display position

In this study, we conduct a visual verification experiment and an evaluation regarding the use of educational space as advertising medium. The `use of educational space as an advertising medium' means to incorporate the commercial advertisement to the lecture slides in university classes. There has been much debate about the business use of education. On the other hand, the benefits such as the reduction of tuition fees and the improvement in the quality of education /research environment by the sponsorship could be considered as merits. In particular, we examine the optimized position to display advertisement by analyzing the movement of the experiment participant's point of view in the educational space with eye trackers and discuss advertisement effectiveness based on the results.