A Study on the Perceived Marketability of ShoeVid-19 as an Effective Disinfecting Shoe Rack

Many studies have shown that the soles of our shoes can carry bacteria and viruses such as COVID-19 which could impose health risks toward ourselves and many other people. In line with this, the researchers thought of a solution to this problem by creating a smaller, portable, and more affordable shoe rack that not only disinfects but also deodorizes shoes. Also, the perceived marketability of the proposed shoe rack which is known as “Shoevid-19” when it is available in the market was determined. To determine if the product is acceptable and valid, 251 respondents were considered who actively participated in the study. Structural Equation Modeling (SEM) was utilized to determine the correlation and acceptance of the results toward the recommended acceptable values provided by the parameters and the Technology Acceptance Model (TAM). Based on the results, it shows that the ShoeVid-19 shoe rack and its innovations received positive feedback from the respondents as the values were accepted based on the parameters provided. Thus, it can be concluded that this product can have high marketability and a promising demand once it is available in the market.