Research on e-commerce live broadcasts helping poverty alleviation under the influence of the COVID-19 : ———Take Xinhua County, Hunan Province as an example

Under the influence of COVID-19, e-commerce live broadcasts have promoted economic development as a new highlight, which has played an important role in the development of the county economy and the promotion of poverty alleviation in the county. Practice has proved that only by giving full play to the economic environment and the industrial basis of characteristic agricultural products required for the development of e-commerce can we better survive the painful period of traditional e-commerce construction and transformation, and complete the further transformation of traditional e-commerce to content e-commerce. Based on the survey questionnaire research model and development status analysis, this paper takes the development of rural e-commerce in Xinhua County as the research object, and analyzes the sales of agricultural specialty products in Xinhua County, the development status of traditional e-commerce in Xinhua County, and social content e-commerce in Xinhua County. Investigating the current situation and future development feasibility of e-commerce, and putting forward countermeasures and suggestions, can also provide an effective reference for other traditional e-commerce development areas that are in urgent need of construction and transformation but are socially incompatible.