The Model Construction and Application Practice of Personalized Customization System in Internet era —Take Kutesmart C2M Personalized Customization of Red Collar Group as an Example

Taking kutesmart C2M personalized customization of Red Collar Group as an example, this paper analyzes the model of the personalized customization system in the Internet era. This paper constructs the basic system of personalized customization in the Internet era from the aspects of base layer, service layer, data layer, technology layer and production layer, and summarizes the management Suggestions for the continuous optimization and development of personalized customization system. It includes optimizing the personalized and customized service system with the idea of systematic management and exploring the spiritual needs of consumers with the service orientation. This is the power of survival customization system, to optimize and improve the technical support system and integration with new technology, in tune with the times, resonate with consumers.