Analysis of OTC Drug Packaging Design: A Model Based on The Role Separation of Consumers

Objective: Research the packaging design of children's cold medicine. Methods: A model based on the role separation of Consumers, this paper analyzes the psychology of consumers when they buy children's cold medicine, and explores the scientific design strategy of Children's cold medicine packaging with the application of color, character and graphic elements in the outer packaging. Conclusion: Excellent packaging design of children's cold medicine is of great significance to improve consumer satisfaction and promote enterprise products and brands. Therefore, companies should pay attention to packaging decoration design.