Social event activity recommendation mechanism for location-based services

The phenomenon of "impulse purchasing" or "impulse shopping" is an unplanned decision to buy or to shop based on the context (e.g. emotion, feelings, event etc.) at that time. For example, when people have just finished watching a ball game, they are more likely to purchase game-related products in that time than they would in a normal situation. In this paper, we proposed a novel social activity recommendation mechanism for enhancing location- based e-commerce, by incorporating the techniques of social event analysis, context characteristic analysis and activity fitness analysis. The proposed mechanism could identify the most social event for targeted users in a changing environment, and provide the users "the most willing to attend" event activity in a more intellective way.